Award Winning Answering Service

Excellence Quantified

“We are what we repeatedly do. Excellence is not an act; it’s a habit” – Aristotle

Association of Tele-Services International (ATSI)

ATSI is an International Trade Association established by and for entrepreneurs in the Answering Service industry. Since 1979, Direct Line Tele Response has been a guiding force within ATSI. See more about ATSI at

ATSI Platinum Plus Award of Excellence
ATSI has recognized and awarded Direct Line Tele Response the prestigious Diamond Plus Award of Excellence for 18 consecutive years. This award is earned by achieving the highest scores within very specific tele-messaging selection criteria such as ring time, accuracy of answer phrase, call control, professionalism, articulation, grammar, knowledge, confidence, spelling, and information confirmation. ATSI conducts a series of unannounced “mystery” calls from an outside company over a period of several months to ensure the consistent delivery of excellence.
ATSI Gold Certified Answering Service24/7 Site Certified Direct Line Tele Response is recognized as a 24/7 Site Certified facility by ATSI.  This certification indicates we have met or exceeded the highest standards in the  following areas: business practices, life safety, operations, including emergency procedures, 24/7 preparedness, after hours answering service reviews, proficient recovery techniques, personnel hiring, training and ongoing evaluations through a peer review program focusing on 99.9% annual run time.
ATSI Recognition for Call Center ServicesATSI Learning By Association Sharing Award Direct Line has been awarded the ATSI Learning by Association Sharing Award. This Award recognizes contributions members of the industry make to one another on a daily basis. Recipients are well-known within our community for their generosity of spirit in sharing the insight and knowledge they have gained over their years in the industry. This esteemed award was created by Direct Line co-founder, Larry Goldenberg.

Canadian Call Management Association (CAM-X)

Founded in 1964, the Canadian Call Management Association (CAM-X) is an industry trade association. CAM-X members are leaders in the field offering the most progressive solutions available in today’s answering service/call center environment.  CAM-X has awarded Direct Line the prestigious Diamond Award of Excellence consecutively since 2005. The scoring system is a rigorous “all or nothing” process. Simply put, if a Call Agent did not execute the call 100% per CAM-X standards, then no score is earned.

ATSI Hall of Fame

Prior to his retirement, Direct Line co-founder Larry Goldenberg was inducted into the prestigious ATSI Hall of Fame in 2013 and received numerous call answering awards.  His pioneering vision, passion and contributions have helped shape the industry since 1979.