The American Red Cross Expands Their Alliance With Direct Line Tele Response

 Red-CrossBerkeley, CA – The American Red Cross continues to expand their strategic alliance with Direct Line Tele Response to include urgent/emergency dispatching services for an additional 24 counties within the State of California.  Direct Line is now responsible for over 30 counties including Los Angeles County, as well as, providing services for all counties located in Oregon and Washington State.

For more information regarding urgent/emergency dispatch and live answering services, visit

DL  ColorDirect Line President, Ken Goldenberg, says “It is an honor to be an extension of the American Red Cross.  We take pride in providing services that assist our communities.”

In a statement made by Meredith Terrell, Sr. Disaster Program Manager for the American Red Cross, “The Direct Line staff literally assisted us in developing our dispatching infrastructure for our First Responders.  Without Direct Line we would not be able to provide the level of service necessary or the responsiveness expected by the communities we serve.”

Steven Hancock, Director of Disaster Services, recently expressed his gratitude to Direct Line regarding their responsiveness, accuracy and professionalism in handling the urgent/emergency dispatching of calls during the Asiana Airline incident at the San Francisco International Airport.  Hancock stated, “The staff at Direct Line went above and beyond service delivery expectations, answering heightened call volume, adjusting call scripts as needed and taking nonstandard directions on where to direct calls.  All of this was done in a professional manner, providing callers excellent customer service.”

Company Information

Front Page TeamHeadquartered in Berkeley, CA, Direct Line Tele Response is nationally recognized as one of the premier answering service and call center firms in the industry. Since 1979, Direct Line has been a full service provider of inbound calls, messaging, urgent dispatch and other call center services that are available 24/7/365.

The American Red Cross exists to provide compassionate care to those in need. Their network of generous donors, volunteers and employees share a mission of preventing and relieving suffering, here at home and around the world, through five key service areas:

  • Disaster Relief
  • Supporting America’s Military Families
  • Lifesaving Blood
  • Health and Safety Services
  • International Services

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