Same Ownership/Management for over 30 Years
Direct Line Tele Response was established in 1979 to provide quality tele messaging services in the San Francisco bay area at reasonable rates. Direct Line has been continually, consistently and professionally managed by the original owners, Ruth and Larry Goldenberg. Direct Line now serves 
clients in every corner of the United States.

Business Focus has Evolved With The Times 
In the beginning our primary focus was on providing 24 hour emergency dispatch services to the medical community and dispatch and messaging services to business and professional clients. While part of our client base has remained consistent, our systems and people have allowed us to offer much more sophisticated services to clients in every profession. We have also evolved into providing call center services including inbound order taking, reservation and information gathering services for a wide variety of clients.

Commitment To Quality People 
To meet our goal of high quality answering service we have committed ourselves to hiring good people, staffing properly, compensating them well above industry standards, treating them fairly and with respect and thoroughly developing their skills so they can succeed. We have also committed to 
investing a high percentage of our profits back into our business to continually upgrade our equipment, systems and facilities.

Advanced Technology 
Starting with cord-operated switchboards rented from AT&T and 10 accounts in a rented office, Direct Line now serves over 800 clients utilizing the latest state of the art computer-telephony integrated equipment and software systems. The power of our Pinnacle Computer System is its ability to allow 
complete scripting of your information combined with the branching and automatic dispatch capability of the Pinnacle System, Direct Line’s legendary accuracy has been taken to an even higher level.

Professional Facilities 
Now located in our own building that was purchased in 1986, and completely remodeled in 2008, Direct Line has established a permanent professionally designed environment to better serve our valued employees and clients.

Answering service for
the San Francisco and San Jose
Bay Area, including:

Vallejo
Palo Alto
Fremont
Hayward
San Leandro
Sacramento
Stockton
Modesto
Oakland
Berkeley
Walnut Creek
Pleasanton
San Mateo
Salinas
Gilroy
Milpitas
Santa Rosa
Tracy
Dublin
Concord
Marin
Napa
Sunnyvale

About Our Northern California, Bay Area
phone answering and call center services

The People...That Make it Happen

Direct Line as a privately owned answering service / inbound telemarketing / order taking company has been managed by the same principles since the company’s inception in 1979. Ruth and Larry Goldenberg and now their son Ken bring solid, professional experience to managing the company.

Ruth Goldenberg
Ruth graduated from Temple University in Philadelphia with a degree in education. Ruth was a "working" school teacher. Her training in education, hands-on experience teaching and her attention to detail has proved invaluable in developing the training programs and operational concepts for Direct Line.

And because the human element is so important to our clients, our training programs and on going daily implementation is a key element in our commitment to excellence. Ruth rounded out her business experience by obtaining her MBA from Saint Mary's in 1991.

Larry Goldenberg
Larry also graduated from Temple University with a Business degree. After working in accounting, Larry gained invaluable sales experience first at Proctor and Gamble and then Hallmark Cards. At Hallmark, he was promoted to Sales Promotion Manager.

Larry has been very involved in the answering service industry, serving as President of The California Answering Association, and his equipment user group. He has also served on the board and various committees of ATSI – Association of Tele Services International and is the Immediate Past President of ATSI.

Ken Goldenberg
Ken graduated from San Diego State University. He is currently vice president in charge of technology and call center operations. These are the two key areas of Direct Line. The quality service we have delivered for over 30 years is driven by the ability of our front line tele receptionists to provide the human
responsiveness and utilize the technological advances of our fully integrated computerized answering system. Ken makes sure both the human and technological elements are functioning at peak efficiency and quality.

Greg Gottstein
In all likelihood your first contact with Direct Line will be with Greg Gottstein, our sales consultant. Greg has considerable experience in banking, owning his own company and for the past 10 years assisting clients in the answering service / call center business. Greg will help you analyze your needs and recommend the proper solution to provide maximum service to you and your clients.

Other Key People
The balance of our key people consists of a call center operations manager –who is responsible for training and motivating our Tele receptionists team; John Freire, a highly skilled IT person who can help create just about any report you may need; our training supervisor Constance Masinga and our Client Services Representative team Dianne Soberanes and Jarunee Lepnark. One of these two experienced reps will be assigned to your account if you choose to select Direct Line. They will be your main contact for updates of instructions, issues that need addressing etc.

Tele receptionists
With all of the experience and expertise possessed by our management team, the level of quality of service you experience will be determined by our talented well trained and motivated group of front line tele receptionists.

Direct Line Inc Receptionist

Try out our receptionist.
Call us right now at 1-888-365-2424