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Direct Line is a privately owned telemarketing company, the principals bring solid, professional experience to managing the company.

Ruth Goldenberg

Ruth graduated from Temple University in Philadelphia with a degree in education. Ruth was a "working" school teacher. Her training in education, hands-on experience teaching and her attention to detail has proved invaluable in developing the training programs and operational concepts for Direct Line. And because the human element is so important to our clients, our training program and on going daily implementation is a key element in our commitment to excellence. Ruth rounded out her business experience by obtaining her MBA from Saint Mary's in 1991.

Larry Goldenberg

Larry also graduated from Temple University with a Business degree. After working in accounting and office management Larry gained invaluable sales experience first at Proctor and Gamble and then Hallmark Cards. At Hallmark, Larry was promoted to Sales Promotion Manager where he was responsible for a staff of 26 artists and writers and the development of catalogs, sales presentations, point of purchase materials and audio-visual presentations.

Later at Gibson Greeting Card Company Larry was responsible for product design as the Director of the 126 person, 3 studio creative department.








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